Natural Luxury and Elegance
Platform is a new mixed-use development downtown at Union Station in Denver. The design intent here for the environmental graphics was to create a holistic expression of “natural luxury and elegance.” The architecture and interior for the building has been developed from the theme wood, ice and stone. These aspects act as accents and help to enhance the design of the graphic wraps on Platform’s facades. The building’s brand and tagline of “arrive, reset, live” has also been used both literally and metaphorically in the creation of the overall graphic composition.