Environmental Graphics and Decor

 

The Hampden South area was predominantly fruit orchards & dairy farms until the 1970’s. We used floral, organic patterns and eclectic materials in the store redesign to reflect this architecture. Originally a homestead of dairy farmers and fruit groves, the region’s agriculture was thriving until the flood of 1933. As an homage to the agricultural foundations of Hampden South, weathered materials and repurposed farm tools have been used in a modern way to reflect a bright, cheerful farmhouse aesthetic. Included in this influence are clean palette wood designs and rough, antique objects. A region of settlers and pioneers, Hampden South’s influence on the Tamarac store can be most strongly felt in the use of honest, rugged materials, hand-lettering and reclaimed wood, untreated metals and antique objects. By combining these rough-hewn materials in unexpectedly refined combinations, the store’s decor captures the spirit of the west while remaining true to the upscale character of Tamarac. In keeping with the authentically Coloradoan ethos as well as the Whole Foods brand, nature was an integral decor component. Behind the forest of office buildings is the majestic Rocky Mountain backdrop. The peaks and their inhabitants define the region and lend themselves to strong geometric repetition. Rendering this mix of natural influences in a simplified manner lends modernity to the aesthetic while providing the store with a sense of place. 

with Arthouse Design

 
overall1.jpg
justaask.jpg
inbloom.jpg
bulk.jpg
seafood.jpg
thegoodstuffdairy.jpg
goodstuffcc.jpg
woodfanseafood.jpg
goodstuffdetail.jpg
creamcrop2.jpg
creamofthecrop.jpg
wrapplusright.jpg
arrowgraphicsmeat.jpg
wrapitup.jpg
wrapitup2.jpg
dryagedsign.jpg
meatraisedsign.jpg
smokedsign.jpg
meatleft.jpg
moreyouknow.jpg
letitrise.jpg
dailykneadslunchdinner.jpg
dailykneads.jpg
lunchdinner.jpg
rotisseriesign.jpg
asiansoffit.jpg
perkup2.jpg
cafe.jpg