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Whole Foods DENVER
Environmental Graphics and Signage

Working with The Public Works, Lisa Moses developed new environmental graphics and signage for two Whole Foods Markets in Denver, Colorado :: Capitol Hill and Colorado Boulevard stores. Colorado Boulevard is south of the city with views of the mountains.

The mountain peaks were simplified into geometric forms and acted as a foundation for the new signage there. Capitol Hill is a hip part of town, and so we played off the existing eclectic vibe for the updated graphics. Natural elements were abstracted and made to emulate the organic ingredients of the products sold in the Whole Body department.

Both store elements included designs for aisle fins, aisle signs, case toppers and probiotic refrigerated unit headers.